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Public Relations (Concentration)

Public Relations is an Area of Concentration that falls under either Liberal Arts or General Studies at varying 4-year colleges. At the two-year level, it should not be confused with declaring a major; rather, it is a program track that is recognized by Alabama Transfers for the specific purpose of transferring to a four-year college. Upon completion of this course of study, students are awarded an Associate's degree that is transferable. At Lawson State, Public Relations falls under the Arts and Humanities Department. If you are you interested in communication, writing for the digital landscape, teaching, or analytical and creative thinking, come and explore the Communication Studies concentration in the Humanities and Fine Arts Department at Lawson State.

Benefits of Choosing a Career in Public Relations

 "Public relations (PR) is the set of techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media. Its primary goals are to disseminate important company news or events, maintain a brand impage, and put a positive spin on negative events to minimize their fallout. PR may occur in the form of a company press release, news conference, interviews with journalists, social media posting, or other venues" (Hayes, 2023, para. 1).

Our Associate of Arts (AA) and Associate and Science (AS) two-year degrees range from 60 to 64 transferable credits.  That means that once you graduate from Lawson State, you will be able to enter your four-year college of choice as a junior and secure a 4-year degree. To  increase your earning power, many Social Science students continue their education and get their Masters degrees and doctorate degrees in the select majors, so the "sky is the limit". 

All AA and AS degrees are backed and protected by Alabama Transfers (Learn More).

Explore Public Relations!
138K
Median salary of an Advertising or Marketing Manager with a 4-year degree. For more information on your field, conduct a web search. Salaries can vary.
67K
Median salary of a Public Relations Specialist with a 4-year degree or higher.  For more information on your field, conduct a web search. Salaries can vary.
$48K
Median salary of a reporter and journalist is $48K.  As you increase in your experience and education in this field, your salary will increase.

 

Explore Your Options 

Lawson State Offers a variety of AA and AS degrees related to Public Relations. Some are listed below.  To explore more Career pathways click on the Alabama Transfers bar below.  Any area of concentration you select, you can take the classes here at Lawson State or complete the bulk of your classes here, transfer early and complete a Reverse Transfer to complete your studies at the four-year college.  Students graduating from Lawson's Associate 2-year degrees--either receive a Associate in Science or Associate in Arts depending on the specific Area of Concentration the student selects.  Credits awarded (up to 64) do transfer to 4-year colleges.
  • Advertising
  • Broadcast Journalism (related field)
  • Communication Studies
  • Creative Media (UA Only)
  • Criminal Justice (Transferable 2-year degree)
  • Elementary and Early Childhood Education
  • English
  • English Language Arts Education (Middle and High School)
  • General Studies Education
  • Hospitality
  • Journalism
  • Law and Justice (AU Only)
  • Liberal Arts
  • Marketing
  • News Media (UA Only)
  • Philosophy
  • Political Science 
  • Telecommunication and Film or Broadcasting
  • Theater

Alabama Transfers outlines what specific courses you need for each career pathway (Area of Concentration).  Click below to review your area of interest or to discover even more Social Science pathways that may be of interest to you.

Explore your Social Science Pathway and more career options via Alabama Transfers.

 

Want specific information related to Lawson State's programs and course listings outlined in their catalog?  Click here.

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Interested in learning more about the application process and how you can get here? Our team is here to help you find your way. 
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Related Programs

Explore your options by looking into these related programs.

Marketing / Public Relations

Interested in communications? Consider a related career in Advertising or Marketing. Advertisers and Marketing Executives have a mediam income of 138K.

Broadcast Journalism

Consider a broadcast journalism. If you have strong communication skills, consider becoming a newcaster or work behind the camera. The "sky is the limit".

Social Media Editor

The Internet is the buzz, so use your writing skills to edit and writer Internet content for major companies in the U.S. and globally.

Contact Us

Interested in learning more about the program? Reach out today!

Location

Birmingham Campus
Building "B"
3060 Wilson Road, SW
Birmingham, AL 35221

Contact Information

Dr. Rebecca Duncan, Arts & Humanities Chairperson
Email: rduncan@lawsonstate.edu 

Discover Your Potential

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