Birmingham, AL (April 24, 2026) --- Excellent customer service is about more than keeping customers happy. It's also about bolstering a company's brand and its bottom line---all critical elements for any business that wants to thrive in today's highly competitive marketplace.
Those are just some of the takeaways offered in the Customer Service Professionals (CSP) program at Lawson State Community College. The eight-week course, which is open for applications through May 1, was designed with input from leading companies like Alabama Power, ALFA, Regions, and Blue Cross Blue Shield.
"Customer service skills are essential in today's workforce," said Grant Cockrell, dean of workforce development at Lawson State. "Frontline employees directly shape customer impressions and a company's reputation, especially in the age of social media and online reviews. Strong service drives satisfaction, loyalty, and repeat business, while poor service will damage reputation and reduce revenue."
In 2024, Forbes reported that poor customer experiences cost businesses more than $3.7 trillion a year worldwide. Closer to home, Forbes' own 2024 research found that "64 percent of customers said no matter how much they enjoy the product, if the company doesn't provide good customer service, they will find another company to do business with."
Lawson State's CSP program is perfect for people looking to switch careers and those who would benefit from short-term, career-focused training. Applications are open through Friday, May 1. Space in the program is limited and those selected from the applicant pool must meet additional requirements.
Now in its second year at Lawson State, the CSP program incorporates cutting-edge skills and technology. The program is selective with limited spots; those chosen to participate receive training in call center operations, business communication, sales, customer relationship management software, and product promotion.
"I really enjoyed this program. It was such a great honor to be selected," said Bridgette Burrell, who landed a job in customer service after completing the program in 2025. "It really prepared me to go out in the workforce and be successful. I would definitely recommend anyone that's looking to start a new a rewarding career to apply for this program."
When professionals like Ms. Burrell do well in the workplace, businesses do even better.
"Communication, problem-solving, engagement, and professionalism are teachable skills—and the Lawson State CSP program is designed with employers to deliver these skills," said Angelia Hale, an instructor with the program and a member of Alabama Power's workforce development team.
The next CSP session is slated to begin June 1 and will run June 16-August 6, Tuesday and Thursday evenings on Lawson State’s Birmingham campus. Tuition is $1,000, but scholarships may be available for individuals who qualify. Potential participants should complete an interest form that can be submitted online here. More information is available by calling (205) 929-3485.
